MERCH DESIGN

Merch is where design meets the everyday. I’ve built lines from sketch to print run, choosing inks, testing placements, and making sure each piece lives beyond the screen. These collections mix typography, illustration, and brand storytelling — worn out in the world, not just stuck in a file.

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BLOOM COLLECTIVE

I designed this limited-run sweatshirt line as an extension of Bloom Collective’s playful, community-driven identity. The capsule highlights bold typography, hand-drawn florals, and messaging that reinforces the brand’s ethos of growth.

  • Concept: Illustrated flat mockups to test front/back placement, and sleeve design.

  • Storytelling: Styled and photographed the merch in both product and studio settings — from polished flat lays to styled model shots — to capture the line’s personality and wearability.

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PRICKLY PEAR

A playful, wearable collection inspired by simplicity and joy, this line highlights graphic floral motifs screen-printed across cozy everyday silhouettes.

  • Concept & Design: Developed a bold, minimal floral graphic with variations in size and placement to create personality across different cuts and colors.

  • Production: Oversaw the printing process, preparing files for screen printing and ensuring color consistency and scale translated from digital mockups to fabric.

  • Presentation: Styled, photographed, and modeled the pieces in natural settings to convey the collection’s approachable, carefree spirit.